Combine social data to create index scores for individuals and organisations
A weekly head to head social media scorecard encourages staff to grow their social media presence.
Rise brings social data, managers and users together into a single tracking program - we call it a “scorebook”.
Each scorebook has a single, agreed, transparent, score algorithm for all participants - we call them “players”.
Weekly scores can come from Kred, Twitter or be uploaded from partner social data providers.
Scores are reported to individuals and teams at the same time each week - this is published as a media ready “story” about ranks and score change up or down from the previous period.
Rise formats the stories for pushing out as notification across multiple media - ensuring the news gets heard - we call these "bulletins"
Rise outputs the leaderboard of scores for display on the web, email and as images for sharing on internal or external social media channels.
A personal scorecard for each person analyses progress over time from their point of view. This encourages them to “play the game” and try to improve their score by using social media more.
The scorebook provides comparison. The comparison may be single person (just against themselves over time), towards a collective goal (a progress bar for everyone to complete together), head to head ( a competition against other people playing the same game) or team vs team (where each individual scores contribute to a team score).
Rise gives users control over how they are displayed to others and granular opt-in to the scorebook’s way of comparing. This control ensures “buy in”: the ownership of their personal score that is critical to sustainble behaviour change.
Rise accelerates an otherwise manually intensive report creation process by automating some or all of the sub-processes for you:
Automatic data collection
User name, photo and bio collection
Sophisticated single score generation
Report (aka ‘bulletin’) generation
Report slicing (e.g. by team, region, department etc)
Report display in different formats in different places - web, mobile, TV, social media
Report rendering from each players perspective
Story notification via different channels
Trigger employee advocacy, week in, week out
Affordable, software as a service solution.
Save time producing a report and sending out personalised stories each week.
Digital formats to reach anyone, anytime, anywhere
Zoopla and CV library have seen the benefits of running a social media tracking leaderboard in their respective industries.
Zoopla ran the Zoopla Property Power 100 based on UK estate agents social media profiles for over 5 years.
Pride in their rank increased participation and encouraged them to get better at using social media.
There was excitement online every Monday morning as each agent looked to see if their past week’s online performance has helped them climb the leaderboard.
Zoopla described its impact as having ‘blown us away.’
In December 2014, CV library launched a Power 100 list for UK recruitment agencies.
The key to success, believes Simon Schneiders, head of SEO at CV Library at the time, is “the ease of implementation, administration and relatively low costs of Rise coupled with our own market position as being agnostic in accepting all qualified players, a critical factor.”
The benefits seen by CV library include “SEO signals, social media impact of a well managed leaderboard, brand visibility and brand positioning (as an authority), referral factor, and the feel good factor that hosting something like this has for our high valued players, many of whom are also advertisers on our site.”
The service is paid for on a monthly basis and Scorebook prices vary according to the number of users ("players") on your Scorebook. You can stop whenever you like.
We have customers from around the world, all payments are in UK Pound Sterling via credit card.
Prices do not include VAT which may be payable by UK and EU individuals and companies.
Chris Walkey
Co-founder, Glass of Bubbly
The leaderboard has put us on the radar, if we didn’t have Rise we’d never be this effective in engaging global champagne labels.
Simon Schnieders
Head of SEO, CV Library
ROI positive and still raising both eyebrows. Each week we see fresh evidence of success in terms of a blog post from a recruitment agency, a RT or Tweet to thousands of followers and importantly we are haloing feelings of success, achievement and fun from our brand.
Carly Wilkie Steven
Audience Development Manager, City AM
Rise has been integral to our efforts to engage with specific communities. Every week the leaderboards reach more people, generate fresh interest and spark conversations on social media. Rise has helped us build relationships with an audience we might otherwise never have had access to.
Rise's score stories create a reaction! Here's a sample of how people react:
Great news! We're up to number 58 in this week's
@CVLibrary
#ARP100!
http://t.co/y6VtQrPi0u
— JAM Recruitment (@JAM_Recruitment) February 17, 2015
34? I'll take that (happily!) RT
@MikeR_MMM
@fluffyblog
Well done. You made the #BeautyIndex Top 500, ranked #34. https://t.co/kxiQd5jzsx
— fluffandfripperies (@fluffyblog) February 9, 2015
See the top 100
@Zoopla estate agents on social media #zpp100
http://t.co/hr1PeLxQs9 - and I'm number 9
#nottooshabby
— Mark Newton (@aroundthehouses) February 18, 2015
We are 3rd on the leader board for Recruitment Power
http://t.co/mFaiZBA8ny
#Klout #ARP100 #bizitalk
#KPRS
pic.twitter.com/jsZo7JkdX3
— Agency Central (@agencycentral) February 17, 2015
"
@TM_Property: @chriswatts1965 well done, you are ranked #57 on this week's
#Convey100.
http://t.co/PHiquGud0i" HURRAH!! Thanks!!
— Chris Watts (@chriswatts1965) September 19, 2014
Congratulations
@TranslineGroup still in that top position of the #ARP100 this week! http://t.co/F9gXJSQuOg
pic.twitter.com/cZRPboMAkP
— CV-Library.co.uk (@CVLibrary) February 16, 2015
Feeling pretty happy with having climbed to 17 on #ZPP100 via @Zoopla this week #climbing pic.twitter.com/bodT6uRHax
— Trend & Thomas (@TrendAndThomas) February 16, 2015